Jamie Kay
Timeless, quality clothing for your little ones.
Born in New Zealand, Jamie Kay has become a beloved global brand known for its thoughtfully designed children's wear. With a loyal customer base across Australia, the UK, and beyond, Jamie Kay blends style, softness and sustainability in every piece.
Strategy
B2C & B2B Channel Expansion
Mobile Commerce Enablement
Customer Engagement Optimisation
Design
Comprehensive UI/UX Redesign
Custom Outfit Creator
Mobile App Integration
Development
Shopify Plus Implementation
Third-Party Integrations
Custom Script Development

Moustache Republic was initially tasked with upgrading the UI/UX of Jamie Kay's B2C site through a comprehensive redesign project. Building on this success, we also developed their B2B site on the Shopify Plus platform. Our collaboration includes ongoing improvements and optimisation, incorporating advanced tools such as Tapcart for mobile app integration, Yotpo for customer reviews, and a custom-built outfit creator.
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The challenge
Platform and experience limitations.
- Outdated Customer Experience
- No Wholesale Functionality
- Weak Mobile Performance
- Lack of Personalisation
Using a powerful platform and tech-stack combination






The solution
Seamless B2C and B2B upgrade.
- Full UI/UX Overhau
- lB2B on Shopify Plus
- Seamless Mobile Shopping
- Smart Shopping Features





Grow with the mo.
Talk to us about how we can grow your eCommerce business too.