JD Sports
A global leader in sport-inspired fashion and streetwear
JD Sports partnered with Moustache Republic to replatform their Southeast Asia sites to Shopify Plus, integrating a modern tech stack to give local teams more agility and control.
Strategy
Tech Stack Strategy
Platform Scalability
Regional Enablement
Design
Content Flexibility
Brand Consistency
Youth-Centric UX
Development
Shopify Plus Build
Enterprise Integration
Custom Enhancements

With a reputation as a global authority in streetwear and sneaker culture, JD Sports needed a fast, flexible platform to serve the unique needs of their Southeast Asia markets. Moustache Republic migrated JD from legacy systems to Shopify Plus and integrated key technologies including Akeneo, Bloomreach, Algolia, Elevar, and Tapcart. The result is a scalable, modern eCommerce experience that gives local teams the tools to run content, merchandising, and promotions independently, without relying on international dev support.
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The challenge
Unlocking Local Agility Across SEA
- Legacy platform slowed down updates and releases
- Limited control for local teams over promotions and product updates
- Needed scalable infrastructure to support SEA markets
Using a powerful platform and tech-stack combination





The solution
From Legacy to Local Empowerment
- Replatformed SEA stores to Shopify Plus
- Integrated Akeneo, Bloomreach, Algolia & more
- Enabled fast, localised content and campaign management

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