Birdsnest
Birdsnest is a leading Australian online fashion retailer known for its curated collection of stylish and contemporary women's clothing. Offering a diverse range of brands and exclusive pieces, Birdsnest provides a personalised shopping experience with tailored recommendations and styling advice.
Birdsnest partnered with Moustache Republic to elevate their online presence by migrating their custom-built eCommerce site to BigCommerce. In addition to retaining existing functionalities, we integrated powerful enhancements like Stylitics, Fredhopper, and Klaviyo. Our collaboration extended further with the launch of the innovative Preloved Collection and achieving full omni-channel integration with their new POS system, ConnectPOS, ensuring Birdsnest remains at the forefront of eCommerce excellence.
| challenges | solutions |
|---|---|
| Mobile Speed Experience | Birdsnest has lots of attributes for its products with multiple images for each of the products, e.g. clothes presented by model size. It was important for them to have a Cloud and Saas based platform like Bigcommerce that would future-proof their eCommerce experience. As a result, Birdsnest’s page load time has improved by an incredible 29% since they relaunched on BigCommerce. |
| Search Optimisation | Moustache helped integrate Birdsnest with Fred Hopper (since acquired by Attraqt), a powerful on-site search tool. It was the first time Moustache had integrated Fred Hopper with BigCommerce and turned out to be very happy with it. Fred Hopper allows customers to extend searches into other website content like integrated YouTube videos. |
| Improve organic traffic through a more credible review system | With a lot of positive feedback on the Birdsnest Reviews. It was time to replace their custom built platform. Tony recommended Yotpo. Reviews now turn up in Google and organic traffic through a more credible review system. It has a much better experience on Mobile. Specifically for Birdsnest customers, there is also the ability to search reviews and show reviews from the same body shape, height and more. |
| More advanced newsletter technology | Moustache helped Birdsnest integrate with Emarsys during the project (previously using another platform ‘Vision’) |
