Healthpost
HealthPost is a leading New Zealand online retailer specialising in natural health, skincare, and wellness products. Established in 1988, it offers a wide range of sustainable, high-quality products from trusted brands.
Since 2017, Moustache Republic has partnered with HealthPost to enhance their online presence. Initially managing their Magento website, we later facilitated a seamless migration to BigCommerce, improving both the user experience and the technical framework. The site has undergone several design iterations, incorporating eCommerce UX best practices and A/B testing to optimise performance.
“As a pure play, 100% reliant on our online sales, re-platforming our website is ‘make or break’. Moustache Republic had already proven themselves to be an incredibly competent, trustworthy and dedicated agency partner. This de-risked and distressed the entire process enormously. Moustache’s commitment to our success was heavily leaned into, and it didn’t waver at any point – they take it personally, and the results speak for themselves.”
– Abel Butler – Managing Director, Healthpost
| challenges | solutions |
|---|---|
| Redesign | Moving from Magento, after spending too much time and focus on frequent bug fixes, HealthPost switched to BigCommerce. HealthPost now feels confident that BigCommerce is a platform that is continuously optimising in response to client feedback. |
| Page Load Improvements | HealthPost’s page load times on BigCommerce are now 3-4 x faster than their previous website even though BigCommerce is a fully hosted Saas solution. |
| PCI Compliance | BigCommerce and Stripe take responsibility for PCI compliance which is far superior to the self accreditation that Healthpost was doing previously. |
| Improved Backend Usability | Switching to BigCommerce has meant an overall improvement in the user interface, making the experience much more intuitive for staff and developers. |
| Unified Product Management | HealthPost now uses Comestri PIM (integrated with Netsuite as their ERP) which was integrated and used as middleware for product enrichment. |
| Improved Information Architecture & Navigation | Moustache Republic custom-built enriched product data filters, meaning customers are able to shop by dietary preference or particular certifications. This ‘Shop Your Way’ function now intuitively guides the shopper to find the right products with ease through navigation and categories. |
| Improved Promotion Capabilities | Moustache Republic custom-built a brand new promotions App for HealthPost. They now have the ability to run weekly deals site-wide as well as customer exclusive promotions. This has significantly improved the capabilities and front-end experience for the HealthPost customer. |
| Save Store Credit Card Function | Since switching to BigCommerce, HealthPost now have the ability to store credit card payment functionality. |
