Moustache Republic was initially tasked with upgrading the UI/UX of Jamie Kay's B2C site through a comprehensive redesign project. Building on this success, we also developed their B2B site on the Shopify Plus platform. Our collaboration includes ongoing improvements and optimisation, incorporating advanced tools such as Tapcart for mobile app integration, Yotpo for customer reviews, and a custom-built outfit creator.

Jamie Kay is a New Zealand brand known for its beautifully crafted children's clothing and bedding. Established in 2013, the brand offers high-quality, stylish garments made from the finest fabrics, focusing on timeless designs and sustainability.

Jamie Kay Case Study | Moustache Republic

Jamie Kay

Rebecca Vallance was previously on a platform that the eCommerce team found difficult to manage. Moustache Republic migrated the website to Shopify Plus, making it incredibly easy for the team to use and update. The eCommerce and marketing teams love the new site and consistently keep the content fresh on a monthly basis.

As a designer brand, Rebecca Vallance needed to balance stunning visuals with best practice eCommerce UX. The Moustache Republic team handcrafted the design, combining beautiful visuals with Baymard eCommerce best practice guidelines to create a site that is both visually appealing and user-friendly.

With a global presence, Rebecca Vallance needed to showcase product sizes to an international audience. Moustache Republic built the capability to display an international size guide as customers browse through the products, ensuring a smooth and informative shopping experience for customers worldwide.

Rebecca Vallance collaborated with Moustache Republic to elevate their eCommerce platform by migrating from BigCommerce to Shopify Plus. In conjunction with this migration, we designed a custom UI/UX to significantly enhance the user experience. Our strategic approach ensured a smooth transition, delivering a more seamless and enjoyable shopping journey for Rebecca Vallance's customers.

Rebecca Vallance is an Australian fashion designer and brand known for her sophisticated, timeless designs. Since launching in 2011, the brand has expanded globally, gaining acclaim for elegant silhouettes and luxurious fabrics. 

challenges	solutions
Website Maintenance	Rebecca Vallance was previously on a platform that the eCommerce team found difficult to manage. Moustache Republic migrated the website to Shopify Plus, making it incredibly easy for the team to use and update. The eCommerce and marketing teams love the new site and consistently keep the content fresh on a monthly basis.
Beautiful UI/UX	As a designer brand, Rebecca Vallance needed to balance stunning visuals with best practice eCommerce UX. The Moustache Republic team handcrafted the design, combining beautiful visuals with Baymard eCommerce best practice guidelines to create a site that is both visually appealing and user-friendly.
International Sizing	With a global presence, Rebecca Vallance needed to showcase product sizes to an international audience. Moustache Republic built the capability to display an international size guide as customers browse through the products, ensuring a smooth and informative shopping experience for customers worldwide.