Simple for Strings
Simply for Strings is an online and in-store Australian go-to destination for high-quality handcrafted string instruments and accessories.
Since 2016, Moustache Republic has partnered with Simply For Strings to enhance their online presence. Initially managing their Magento website, we later facilitated a seamless migration to Shopify Plus. Our long-standing collaboration has ensured continuous improvements, providing Simply For Strings with a robust and scalable eCommerce platform to support their growing business.
“After a decade-long relationship, it was a no-brainer to go with Moustache. Not only do they have amazing customer service and the ability to keep up with the speed of digital upgrades, they are also responsive and collaborative. We absolutely love Alexandra, she’s so easy to work with and Audrina does an amazing job with the design.”
– Emily Kuehner – Marketing Manager, Simply For Strings
| challenges | solutions |
|---|---|
| Redesign | Complete design UX/UI overhaul with Shopify Plus |
| Update Inventory Management System | Since switching from Magento to Shopify Plus, Simply for Strings has enhanced their inventory management system from running the Inventory out of Retail Express into Dear Inventory which was integrated into Shopify Plus. |
| Increase Customisations | With a wide range of unique product requirements, customisation ability for Simply For Strings was critical. With Shopify Plus, Moustache Republic was able to customise the entire design and digital experience tailored to the Simply For Strings customer. |
| Launch Rewards Program | Moustache Republic launched the Smile Rewards, a rewards program that gives private teachers the ability to refer students and get rewarded. Simply For Strings customers are loving this feature. |
| Optimised Megamenu | The Simply For Strings megamenu, PDP, homepage and navigation were redesigned by Moustache to improve usability and the customer experience. |
| Upgrade Search Functionality | Moustache Republic integrated Algolia, a super powerful technology that learns from the constant users are doing, based on other people’s search. |
| POS Merchandising Optimisation | Moustache Republic migrated the POS from Retail Express to Shopify POS. |
| Customer management Improvements | Moustache Republic integrated Gorgias, a helpdesk to systemise the frequent customer questions on the wide range of Simply For Strings products. |
| Personalisation Tool Integration | Moustache Republic integrated Frankie, an on-site personalisation tool that customises and displays trending product blocks to customers as they scroll on the product display page to give Simply For Strings the opportunity to promote their wide range of products. |
