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Simple for Strings

Simply for Strings is an online and in-store Australian go-to destination for high-quality handcrafted string instruments and accessories.

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industry
Retail
our role
UI/UX design, Development, System integration, Techstack Strategy
introduction

Since 2016, Moustache Republic has partnered with Simply For Strings to enhance their online presence. Initially managing their Magento website, we later facilitated a seamless migration to Shopify Plus. Our long-standing collaboration has ensured continuous improvements, providing Simply For Strings with a robust and scalable eCommerce platform to support their growing business.

platform
shopify_plus
why moustache republic

“After a decade-long relationship, it was a no-brainer to go with Moustache. Not only do they have amazing customer service and the ability to keep up with the speed of digital upgrades, they are also responsive and collaborative. We absolutely love Alexandra, she’s so easy to work with and Audrina does an amazing job with the design.”

– Emily Kuehner – Marketing Manager, Simply For Strings

techonology stack
yotpo
searchspring
gorgias
smilie
key metrics
172%
growth MOM
2-4%
conversion rate
233%
AOV increase
1-2%
increase in conversion rate
challengessolutions
Redesign

Complete design UX/UI overhaul with Shopify Plus


Update Inventory Management System

Since switching from Magento to Shopify Plus, Simply for Strings has enhanced their inventory management system from running the Inventory out of Retail Express into Dear Inventory which was integrated into Shopify Plus.


Increase Customisations

With a wide range of unique product requirements, customisation ability for Simply For Strings was critical. With Shopify Plus, Moustache Republic was able to customise the entire design and digital experience tailored to the Simply For Strings customer.


Launch Rewards Program

Moustache Republic launched the Smile Rewards, a rewards program that gives private teachers the ability to refer students and get rewarded. Simply For Strings customers are loving this feature.


Optimised Megamenu

The Simply For Strings megamenu, PDP, homepage and navigation were redesigned by Moustache to improve usability and the customer experience.


Upgrade Search Functionality

Moustache Republic integrated Algolia, a super powerful technology that learns from the constant users are doing, based on other people’s search.


POS Merchandising Optimisation

Moustache Republic migrated the POS from Retail Express to Shopify POS.


Customer management Improvements

Moustache Republic integrated Gorgias, a helpdesk to systemise the frequent customer questions on the wide range of Simply For Strings products.


Personalisation Tool Integration

Moustache Republic integrated Frankie, an on-site personalisation tool that customises and displays trending product blocks to customers as they scroll on the product display page to give Simply For Strings the opportunity to promote their wide range of products.


'Moustache Republic are approachable and friendly partners that have enabled us to achieve great omni-channel success. They understand the true nature of being an omnichannel retailer and have been critical to our success in creating an online catalogue for our in-store shoppers and an online store for the rest of Australia. Over the years, we have been able to leverage their digital capabilities to sell a very traditional product, and achieve fantastic sales results. We trust Moustache Republic with our product and our market, the importance of which cannot be understated.'
Toby Cumpstay
Toby Cumpstay
CEO of Simply for Strings
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