When AS Colour set up shop online, they used Magento 1 to power their eCommerce experience. However, as the platform neared its end of life in June 2020, AS Colour began to explore alternatives. After collaborating with Moustache Republic, they chose BigCommerce for their new eCommerce implementation. Together, we developed the perfect eCommerce powerhouse to drive international direct-to-consumer (DTC) and B2B growth.

Selling both DTC and B2B is crucial for AS Colour’s business. They needed an eCommerce solution that could provide a customer-centric purchasing and browsing experience while also offering the specific functionality necessary for B2B sales. Moustache Republic tailored the browsing and checkout experience to be distinct for DTC and B2B customers, with a bespoke UX for each. This was all achieved within the same BigCommerce instance, reducing management overhead.

Growing out of New Zealand, AS Colour expanded into Australia, the UK, and the US. We built the site architecture to share mostly the same codebase for ease of development and maintenance, while allowing unique customisation for each market to tailor the UX. This approach supported AS Colour’s international growth and ensured a consistent yet locally relevant shopping experience.

Moustache Republic has been working with AS Colour since 2015, initially building their Magento website and later migrating it to BigCommerce. We’ve implemented multiple iterations of the UI/UX and continuously improved the site to ensure it remains fully optimised for both B2C and B2B in a single platform. Over the years, our collaboration has enabled AS Colour to expand into four countries through their website, driving significant international growth and success.

Founded in 2005, AS Colour is one of NZ's largest apparel brands, with multi-sites in US, UK, and AUS. Renowned for its highly successful unified B2C and B2B user interface, seamlessly integrated into a single website.

AS Colour Case Study | Moustache Republic

AS Colour

Ceres Organics faced challenges with their old website, including ease of use and high maintenance costs. Moustache Republic took on the mission to migrate Ceres Organics to Shopify Plus, reducing the total cost of ownership. This migration empowered the eCommerce and marketing teams to manage website content and launch new campaigns and product ranges with ease.

Over the years, Ceres Organics has curated an amazing recipe book featuring organic ingredients. Moustache Republic created a unique recipe section on the site using Shopify’s blog engine. Customers can browse, filter, and search recipes, and purchase ingredients directly from the recipe pages, enhancing the user experience and driving sales.

Moustache Republic tailored the UI/UX to showcase Ceres Organics’ unique branding and streamlined the user journey for grocery shoppers. This included a robust search and filtering system and a product listing page where customers can add products directly, making the shopping experience smooth and efficient.

Moustache Republic built a custom feature in the mini-cart to show customers the categories they have shopped in and remind them of any other products or categories they may want to explore. This feature enhances the shopping experience by helping customers remember and discover products.

Moustache Republic custom-designed a Shopify Plus website for Ceres Organics, featuring a eye-catching UI and eCommerce best practices. Working closely with the Ceres internal team, we ensured seamless integration with Dynamics 365. This partnership has significantly boosted the conversion rate, delivering an exceptional online shopping experience for Ceres Organics’ customers.

Ceres Organics is a New Zealand-based company dedicated to providing high-quality organic and sustainably sourced food products in eco-friendly packaging. 

challenges	solutions
Maintaining the Old eCommerce Site	Ceres Organics faced challenges with their old website, including ease of use and high maintenance costs. Moustache Republic took on the mission to migrate Ceres Organics to Shopify Plus, reducing the total cost of ownership. This migration empowered the eCommerce and marketing teams to manage website content and launch new campaigns and product ranges with ease.
Recipes	Over the years, Ceres Organics has curated an amazing recipe book featuring organic ingredients. Moustache Republic created a unique recipe section on the site using Shopify’s blog engine. Customers can browse, filter, and search recipes, and purchase ingredients directly from the recipe pages, enhancing the user experience and driving sales.
UI/UX Design	Moustache Republic tailored the UI/UX to showcase Ceres Organics’ unique branding and streamlined the user journey for grocery shoppers. This included a robust search and filtering system and a product listing page where customers can add products directly, making the shopping experience smooth and efficient.
View Shopped Categories	Moustache Republic built a custom feature in the mini-cart to show customers the categories they have shopped in and remind them of any other products or categories they may want to explore. This feature enhances the shopping experience by helping customers remember and discover products.